Amethyst Bay SNHU Case Study

Amethyst Bay was an SNHU case study. Students were provided with a logo, and were instructed to create a web ad and banner.

I envisioned Amethyst Bay as the the pinnacle of adult luxury resorts with enticing features, including a high-end spa, breathtaking ocean views, and an unparalleled level of elegance. From the moment you step foot onto the resort, you’d be greeted by lavish surroundings and impeccable attention to detail.

In order to execute this in design, the magazine spread needed to have a similar feel through the diamond image composition, the font choices, and the luxury beach in the background. The intended hierarchy of design starts at the header content and winds the eye down to the bottom of the page.